Just Launch

Founders on shipping

The people who built the internet's biggest products keep saying the same thing: launch before you feel ready.

“Launch fast.”
Paul Graham · source

01 / 18

All quotes

Reid Hoffman

“If you're not embarrassed by your first product release, you've released too late.”

Steve Jobsas recorded by Andy Hertzfeld

“Real artists ship.”

Mark ZuckerbergFacebook motto, 2012 letter to investors

“Done is better than perfect.”

Elon Musk

“Failure is an option here. If things are not failing, you are not innovating enough.”

Paul Graham

“Launching teaches you what you should have been building.”

Mark ZuckerbergFacebook motto, 2012 letter to investors

“Code wins arguments.”

Geoff RalstonYC's Essential Startup Advice

“You must launch something, talk to your users […] and then take their feedback and iterate.”

Paul Graham

“You haven't really started working on it till you've launched.”

Steve Blank

“Getting customer feedback can not be delegated.”

Paul Graham

“Get a version 1 out fast, then improve it based on users' reactions.”

Paul Graham

“Product development is a conversation with the user that doesn't really start till you launch.”

Paul Graham

“Launching too slowly has probably killed a hundred times more startups than launching too fast.”

Paul Graham

“All you need from a launch is some initial core of users.”